How did you find Model Insider and what do you like best about it?
I was referred by an online friend. I'm still getting to know the site, but I love the high quality of the information available.
Please tell us about your design process?
I typically start with a general idea that is my inspiration. I then go and research in books, magazines, literature, etc design elements and culture surrounding my inspiration. Afterwords, I begin sketching ideas for a potential line. I sketch and resketch several times, and eventually narrow everything down to a cohesive collection of outfits. I begin pattern making and production, as well as shopping the upcoming line to photographers and potential customers, and line up a fashion show to debut it. Once production of the samples are complete, I debut the line in pictures, at a fashion show, etc. After the line has been debuted, I add items for sale on my site :)
Do you create your wardrobe designs from pieces you make yourself, from off the shelf products, or both?
I do some styling and love mixing and matching my ready to wear latex pieces with off the rack items, but generally I use and promote my brand of ready to wear latex that I create myself.
Please tell us a little about the materials ans assembly process you use to create your pieces?
I use latex sheeting, out of which I cut my patterns, and assemble the pieces from there. I also finish all pieces with a special process called Chlorination, which chemically changes the surface of the latex to never be sticky and instead permanently smooth.
Do you have a usual or favorite genre or style for your designs?
I wouldn't say I have a usual genre-- my pieces are uniquely able to be styled into a multitude of genres. My favorite genre at the moment is pin-up, but anything vintage inspired grabs my attention.
How do you advertise your products or services?
I do some print ads, as well as utilize PR and social media.
Do you travel?
Occasionally for fashion shows + events. In early April, I will be in Las Vegas for Viva Las Vegas Rockabilly Weekender, where I am showing my Spring 2012 Rockabilly line.
Where do you see yourself going in the next year, artistically and business wise?
I will continue promoting my brand of ready to wear latex in two lines: Equinox and Rockabilly. Vintage inspired from over the decades, Equinox focuses on blending high fashion into an elegant look appropriate for any dress occasion--be it a fancy date or a night on the town. Rockabilly is the edgy older sister; 50's retro inspired, Rockabilly provides fun day + night outfits for the sweet yet sassy rockin' gal.